Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Unfinished Doesn't Count

We’ve created a romantic love affair with ideas. So many of us think that our success will come on the heels of a great ideas. We just need that next spark or flash of inspiration. Now, don’t get me wrong, ideas are awesome. Everything starts with a great idea. The problem is ideas are the easy part. As hard as it can be to find that next great idea, it really isn’t the hardest part at all. The hard part is making it happen.

Execution is what separates innovators from “idea guys”. In fact, a lot of research will show that your unique idea probably isn’t that unique at all. You see, most ideas are a result of our surroundings and influences. It’s likely that if you’ve had an idea, someone else has had the same one. The only way to differentiate yourself is to get really good at delivering on those concepts. Author Seth Godin refers to it as, “shipping”. Gary Vaynerchuck says, "ideas are nice, but execution is the game."

If you want to be more than an "idea guy", you've got to become exceptional at creating real value. An unfinished idea doesn't count. Talking about an idea doesn't count. Good intentions don't count. Only execution, the realization of ideas, really counts.


Even a poorly executed idea counts for more than an unfinished, unrealized, undeveloped, concept.


Maybe it's time to take a break from thinking, talking, Facebook posting, and tweeting. Maybe it's time for you to execute. Even a poorly executed idea counts for more than an unfinished, unrealized, undeveloped, concept.

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