Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Memorable Ideas

Many of the memorable ideas in the world are the result of knowledgeable people working towards simplicity.
— Charles Lee

Too often, we hide behind complexity. We complain about it and "fight" against it. When push comes to shove, people really don't want to see it go. Complexity is a security blanket. It's difficult to hold people accountable when things are complex - and we like it that way.

If you really want to make a splash or make a difference - if you want ideas that mean something and go somewhere - you must fiercely battle complexity. You must covet simplicity, clarity, and focus.


The Myth of Control and Influence