Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Five Creative Considerations

I find five specific things important for creatives and innovators:






These are by no means the only factors for innovation or creative output. That's hardly the point here. These are simply five I find both important and overlooked. Here are some related questions to that end:

How could you more effectively leverage your environment to inspire ideas - the specific kind of ideas you need? 

Have you considered your content as specifically as your overall creative direction? 

Who are you investing in? Who are you stealing from? Are they the right people?

Who have you spent time copying? Do you need someone new? Do you need to double down?

How could you more effectively execute your ideas? What keeps you from making things happen?

The Real Thing